I wrote the book, but after getting involved in the marketing aspect, I knew I was in trouble. I had no platform to speak of. Sure, I had family & friends like everyone else, but honestly, no one I knew owned a kindle. A few family members owned Kobo's, but for the most part, my group of supporters are NOT readers. At all. Getting them to read my stuff is like pulling teeth. Go figure.
So when I looked at marketing my novel, I knew I was in for a rude awakening.
Enter Kindle Scout. When I began researching the program, I was sold. How could I not be? They offered me something I wouldn't be able to do on my own… Exposure. Exposure to anyone who is looking and nominating books. That, to me, was definitely free advertisement. My book would be on their site for 30 days, being seen by countless people who would never have a chance to see my book otherwise. Win/Win in my eyes.
So, I made a plan. Albeit, not a very good plan, but I had a plan. I would enter my novel and see if it got accepted. After pushing that innocent blue submit button, my stomach dropped. This was it. My novel was out there now and there was no taking it back, unless of course, it didn't get accepted.
I had no time to doubt myself because a mere 8 hours after hitting the innocent blue submit button I was accepted. My novel was to launch one day later. It was a whirl wind. I never expected it to happen so fast. I wasn't prepared. I had nothing in place, no marketing, no banners, nothing. I spent the next day getting my website, banners, Twitter & FB accounts in place displaying my banners and advertising. I scheduled FB & Twitter posts to go out all month long. I kept them to a minimal, FB on Tuesday & Thursdays, Twitter Wednesday only once a day for those. Then Saturday & Sundays I scheduled 2 Tweets, one in the morning, one in the evening and a FB post in the evenings. I had no idea what time or what to say, so I made 6 different ads. (More on my advertisements in future posts) I also set up a Headtalker campaign, foregoing Thunderclap because you need 100 people for that and I lacked the confidence in myself to get a 100 people to support my campaign. Self-doubting fool, remember.
My biggest lesson/regret at the start of my campaign was not having everything ready before submitting. I thought it would take a few days to get accepted, then I would have 2 days before the campaign went live. The advice I'm able to offer now is to be ready because the time is very limited between receiving your acceptance and going live. I had a mere 24 hours.
I was set. Or so I thought.
Next up Launch Day!